Taitron Grows Passive Line and Retains New Investor Relations Counsel

SANTA CLARITA, Calif.--(BUSINESS WIRE)--Sept. 11, 2000--Taitron Components Inc. (Nasdaq:TAIT - news), the ``Discrete Components Superstore,'' today announced that it has retained Coffin Communications Group (``CCG'') to implement and manage its investor relations program.

``We look forward to working with CCG to build a receptive audience for our company's investment strengths and a message that conveys our strengths to that audience,'' commented Taitron's CEO, Stewart Wang.

CCG provides investor relations for more than 30 publicly traded and private companies throughout the country including Microsemi Corp., Cell Robotics International, Quality Systems Inc., Diodes Inc., Mentor Corp. and North American Scientific Inc.

The full-service investor relations agency has expertise in representing companies in the semiconductor, high-tech, Internet, medical device, biotech and retail sectors and maintains its corporate headquarters in Sherman Oaks (Los Angeles).

Taitron Grows Passive Line

A major contract electronics manufacturer has recently placed orders to Taitron for passive components worth more than $1.6 million deliverable from this quarter through the first quarter of 2001.

``Although this order could be canceled and there are no assurances that additional major orders will continue, being recognized as a player in passive components is a major breakthrough for Taitron,'' said Wang.

``Traditionally, we have been known as the `Discrete Components Superstore' and now we are excited to work towards expanding and growing our passive components line. We are building sales growth momentum in passive components by taking advantage of our newly franchised line from Samsung Electro-Mechanic Co. Ltd. With the strong commitment from Samsung, we hope to successfully build our market share in passive components similar to our track record in discrete semiconductors.''

Taitron, based in Santa Clarita, Calif., is the ``Discrete Components Superstore.'' The company distributes a wide variety of transistors, diodes and other discrete semiconductors, optoelectronic devices and passive components utilized by other electronic distributors, original equipment manufacturers and contract electronic manufacturers.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Any statements set forth above that are not historical facts are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, such factors as general economic conditions, fluctuations in product demand, the company's ability to maintain customer and vendor relationships, technological advancements, impact of competitive products and pricing, risks of foreign operations, and other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission.